"4" . _:b6358921 "(uncountable) The volume or amount of commercial trade."@en . _:b6358921 . _:b6358924 "In America alone, people spent $170 billion on \u201Cdirect marketing\u201D\u2014junk mail of both the physical and electronic varieties\u2014last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result. If the bumf arrived electronically, the take-up rate was 0.1%. And for online adverts the \u201Cconversion\u201D into sales was a minuscule 0.01%. That means about $165 billion was spent not on drumming up business, but on annoying people, creating landfill and cluttering spam filters."@en . _:b6358922 . _:b6358923 . . _:b6358924 . _:b6358922 "Business has been slow lately."@en . _:b6358924 "2013 May 25, \u201CNo hiding place\u201D, in The Economist\u200E[1], volume 407, number 8837, page 74:"@en . _:b6358923 "They did nearly a million dollars of business over the long weekend."@en .