(UK) Something that attracts customers, visitors, spectators, etc. to a place or an event.
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I remember once in the professional theatre in Addis Ababa a certain actor had become a popular drawcard.
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1997, Robert Kavanagh, Making People′s Theatrehttp://books.google.com.au/books?id=9cccAQAAIAAJ&q=%22drawcard%22%7C%22drawcards%22&dq=%22drawcard%22%7C%22drawcards%22&hl=en&sa=X&ei=5QdFT42CCKeviQe1iKmGAw&redir_esc=y, page 182:
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Falconry is another big drawcard at Hever and at other historical sites.
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1998, The Bulletin, Issues 6138-6146, |%22drawcards%22&dq=%22drawcard%22|%22drawcards%22&hl=en&sa=X&ei=uPZET_C3FI6WiQfc9PSmAw&redir_esc=y page 62,
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The drawcard was a two-act comic revue written for the occasion, “Quatsch” (German, “Nonsense”).
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1993, Brian Boyd, Vladimir Nabokov: The Russian Yearshttp://books.google.com.au/books?id=1qfhBbklYnIC&pg=PA273&dq=%22drawcard%22%7C%22drawcards%22&hl=en&sa=X&ei=4glFT8jeI8ejiAem-ZH7Ag&redir_esc=y#v=onepage&q=%22drawcard%22%7C%22drawcards%22&f=false, page 273:
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A single trip might not seem particularly environmentally significant, but Norway′s environment remains one of its main drawcards and one that millions of travellers who visit Norway every year have a responsibility to protect.
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2008, Anthony Ham, Miles Roddis, Kari Lundgren, Norway, Lonely Planet, page 19:
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He was the defending champion, a proven drawcard and a player of the future.
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2009 January 28, Todd Woodbridge, “Australian tennis great says heat simply part of game”, in Herald Sun[1], archived from the original on 4 August 2009: