"4.2" . . _:vb6812464 . _:vb6812463 . _:vb6812464 "Those fixed locations which are sold to advertisers become preferred according to the expected page traffic."@en . _:vb6812464 "1950, Advertising & Selling (volume 43, part 2, page 53)"@en . _:vb6812463 "(advertising) The amount of attention paid to a particular printed page etc. in a publication."@en .