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Libertarian paternalism is the view that, because the way options are presented to citizens affects what they choose, society should present options in a way that “nudges” our intuitive selves to make choices that are more consistent with what our more deliberative selves would have chosen if they were in control.

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2012 January, Steven Sloman, “The Battle Between Intuition and Deliberation”, in American Scientist, volume 100, number 1, page 74: