(somewhat, _, dated, with the) The latest fad or fashion.
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To go to bed late, to rise late, to breakfast late, to dine late, and to visit late, is to be “quite the thing,” or in good English, which you may understand better than the first phrase, to be in the fashion.
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1802, Anne Ormsby, "Memoirs of a Family in Swisserland", quoted in The Monthly Review, Or, Literary Journal page 45:
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After a slow start it became the thing to do; 'everyone went to see Pbi-Pbi, no one talked of anything but Pbi-Pbi […] '
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2002, Roger Nichols, The Harlequin Years: Music in Paris 1917-1929, Univ of California Press, →ISBN: