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  • On distingue parfois l’innovativité innée ou II (innate innovativeness) désignant la prise de décisions innovatives naturellement, indépendamment de toute influence, de l’innovativité spécifique au domaine ou ISD (domain specific innovativeness) qui repose davantage sur un processus d’apprentissage puis d’adoption des innovations. (fr)
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  • Jean-Marc Lehu, L’encyclopédie du marketing : Commenté et illustrée, page 399, 2012, Eyrolles (fr)
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