About: And who could forget those ads that featured sophisticated cavemen who were insulted—in a parody on political correctness—by “insensitive” offenders who implied that some action was “so easy, a caveman could do it.”       Sponge   NotDistinct   Permalink

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  • And who could forget those ads that featured sophisticated cavemen who were insulted—in a parody on political correctness—by “insensitive” offenders who implied that some action was “so easy, a caveman could do it.” (en)
Bibliographic Citation
  • 2010, Terence A. Shimp, Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 8th edition, Cengage Learning, page 154: (en)
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